Privacy Policy

Last updated: July 20, 2026

1. Introduction

Paw Naturals respects the privacy of our customers and website visitors.

This Privacy Policy describes how Paw Naturals collects, uses, stores, discloses, and protects personal information when you:

• Visit or interact with our website

• Create a customer account

• Purchase a product

• Subscribe to marketing communications

• Submit a product review

• Contact customer support

• Otherwise use our online store and related services

In this Privacy Policy, “Paw Naturals,” “we,” “us,” and “our” refer to Paw Naturals. “You” and “your” refer to the individual whose personal information is collected or processed.

Our store is supported by Shopify and may also use payment providers, fulfillment partners, shipping carriers, analytics services, advertising platforms, and customer-support tools.

By accessing or using our website, you acknowledge the practices described in this Privacy Policy.

2. Personal Information We May Collect

The information we collect depends on how you interact with Paw Naturals.

Contact and Identity Information

We may collect:

• Full name

• Email address

• Telephone number

• Shipping address

• Billing address

• Account username or login information

Order and Transaction Information

When you place or attempt to place an order, we may collect:

• Products purchased or viewed

• Order number

• Purchase date

• Order value

• Discount or promotional information

• Shipping selection

• Delivery and tracking details

• Return, refund, or exchange history

• Customer-service records

Payment Information

Payments are processed through Shopify and authorized third-party payment providers.

Depending on the payment method selected, payment providers may process:

• Cardholder name

• Billing address

• Payment-card details

• PayPal or digital-wallet information

• Transaction authorization data

• Fraud-prevention information

Paw Naturals generally does not receive or store complete payment-card numbers or card security codes. Payment providers process this information according to their own privacy and security practices.

Account Information

When you create an account, we may retain information such as:

• Account credentials

• Saved addresses

• Order history

• Communication preferences

• Account activity

You are responsible for keeping your login information confidential.

Communications and Support Information

When you contact Paw Naturals, we may collect:

• The content of your message

• Your order information

• Photographs or videos you provide

• Product concerns

• Delivery questions

• Return or refund requests

• Records of our communications with you

Please avoid sending unnecessary sensitive personal information through email or customer-support forms.

Reviews and User-Submitted Content

When you submit a review, testimonial, photograph, video, or other content, we may collect:

• Your display name

• Review content

• Product rating

• Uploaded media

• Information contained within the submission

Reviews and related content may be displayed publicly. Do not include information that you do not want other people to see.

Device and Website-Usage Information

When you visit the website, we and our service providers may automatically collect:

• Internet Protocol address

• Browser type

• Device type

• Operating system

• Approximate location derived from an IP address

• Website pages viewed

• Products clicked or added to a cart

• Referring website

• Session duration

• Checkout interactions

• Cookie and advertising identifiers

• Date and time of access

• Technical error and diagnostic information

Marketing and Preference Information

We may collect information about:

• Email or SMS subscription choices

• Cookie consent selections

• Advertising preferences

• Products or categories that may interest you

• Responses to promotions

• Communication history

3. How We Obtain Personal Information

We may receive personal information from:

• You directly

• Your device or browser

• Shopify

• Payment processors

• Shipping and fulfillment partners

• Analytics providers

• Advertising and social-media platforms

• Fraud-prevention providers

• Customer-service applications

• Referral or affiliate partners

• Other service providers supporting the store

We may combine information received from different sources when permitted by law.

4. How We Use Personal Information

Paw Naturals may use personal information for the following purposes.

Processing and Delivering Orders

We use information to:

• Confirm and process purchases

• Authorize payment

• Prepare products for shipment

• Deliver packages

• Provide tracking updates

• Process cancellations, returns, replacements, and refunds

Operating the Website

We may use information to:

• Maintain shopping-cart functions

• Create and manage customer accounts

• Remember customer preferences

• Display relevant products

• Diagnose technical problems

• Improve website performance

• Maintain website security

Customer Support

We use information to:

• Respond to questions

• Locate orders

• Resolve delivery concerns

• Review damage or defect claims

• Assist with returns and refunds

• Maintain records of customer-service interactions

Personalization and Store Improvement

We may analyze customer activity to:

• Better understand how visitors use the store

• Improve product descriptions and website navigation

• Develop or select new products

• Measure store performance

• Personalize shopping experiences

• Identify popular products and customer preferences

Marketing and Advertising

When permitted by law, we may use information to:

• Send promotional emails or messages

• Display relevant advertisements

• Measure advertising performance

• Create advertising audiences

• Limit repetitive advertisements

• Understand whether an advertisement resulted in a website visit or purchase

You may opt out of promotional communications and certain advertising activities as described below.

Security and Fraud Prevention

We may use information to:

• Verify transactions

• Detect suspicious orders

• Prevent fraud and unauthorized access

• Protect customers and our business

• Enforce our policies

• Investigate security incidents

• Comply with payment-provider requirements

Legal and Compliance Purposes

We may process information when necessary to:

• Comply with applicable laws

• Respond to lawful government requests

• Maintain financial and tax records

• Establish or defend legal claims

• Enforce our Terms of Service

• Protect the rights, property, and safety of Paw Naturals or others

5. Legal Grounds for Processing

Where applicable law requires a legal basis, we may process personal information based on:

• Contractual necessity: To process and fulfill your order

• Consent: When you agree to marketing or optional cookies

• Legitimate interests: To operate, secure, analyze, and improve our business

• Legal obligations: To comply with tax, accounting, regulatory, or law-enforcement requirements

• Protection of rights: To prevent fraud, resolve disputes, or establish legal claims

You may withdraw consent where processing relies on consent. Withdrawal does not affect processing completed before consent was withdrawn.

6. How We Disclose Personal Information

We may disclose personal information to organizations that help operate Paw Naturals.

Shopify

Our online store is supported by Shopify.

Shopify may process information about website access, account activity, purchases, checkout activity, device information, and other interactions to provide and improve its commerce services.

Shopify may process information in countries other than the country in which you reside.

Payment Providers

Payment information may be disclosed to PayPal, card processors, banks, fraud-prevention providers, and other financial-service providers involved in processing a transaction.

Fulfillment and Delivery Partners

We may share order information with:

• Warehouses

• Manufacturers

• Packing facilities

• Fulfillment providers

• Shipping carriers

• Customs agents

• Delivery-service providers

These partners receive information required to prepare, ship, track, and deliver your order.

Technology and Business-Service Providers

We may use providers that support:

• Website hosting

• Cloud storage

• Customer support

• Email and SMS communication

• Data analysis

• Fraud prevention

• Security monitoring

• Product reviews

• Inventory management

• Accounting and business administration

These providers may process personal information only as needed to perform services on our behalf, subject to applicable agreements and laws.

Advertising and Analytics Providers

Depending on our store configuration, advertising and analytics partners may include:

• Meta, including Facebook and Instagram

• Google

• AppLovin or Axon

• Other advertising, attribution, or analytics providers

These organizations may use cookies, pixels, software development kits, or similar technologies to collect information about your interactions with our website and advertisements.

Their use of personal information is also governed by their respective privacy policies.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with a law, regulation, court order, or legal process

• Respond to an authorized government request

• Investigate fraud or security incidents

• Enforce an agreement or policy

• Protect the rights and safety of customers, Paw Naturals, or another person

Business Transactions

Personal information may be transferred or disclosed in connection with:

• A merger

• Acquisition

• Financing

• Reorganization

• Sale of assets

• Bankruptcy

• Change of ownership

• Due-diligence process

Any recipient would be expected to handle the information consistently with applicable privacy laws.

7. Sale and Sharing of Personal Information

Paw Naturals does not sell personal information to third parties in exchange for direct monetary payment.

However, certain uses of cookies, advertising pixels, audience-matching tools, and cross-site advertising technologies may be considered a “sale,” “sharing,” or use for targeted advertising under some privacy laws.

Where required, you may opt out through:

• A “Do Not Sell or Share My Personal Information” link

• A “Your Privacy Choices” link

• Our cookie-preference tool

• A recognized browser-based opt-out preference signal

• A request submitted to our customer-support team

The availability and effect of these choices may depend on your location and applicable law.

8. Cookies and Similar Technologies

Paw Naturals and our service providers use cookies, pixels, tags, local storage, and similar technologies.

Cookies are small data files stored on a browser or device.

Necessary Cookies

These cookies support essential website functions such as:

• Shopping carts

• Checkout

• Payment security

• Account login

• Fraud prevention

• Privacy preferences

Disabling necessary cookies may prevent parts of the website from functioning.

Functional Cookies

These technologies may remember:

• Language choices

• Region

• Saved preferences

• Previous website activity

Analytics Cookies

Analytics technologies help us understand:

• Website traffic

• Page performance

• Customer navigation

• Product interest

• Technical problems

• General conversion activity

Advertising Cookies

Advertising technologies may be used to:

• Show more relevant advertisements

• Measure advertising effectiveness

• Limit repeated advertising

• Understand interactions across websites or devices

• Create or match advertising audiences

Managing Cookies

Depending on your location, a cookie banner or privacy-preference tool may allow you to accept, reject, or manage optional cookies.

You may also control cookies using your browser settings. Blocking cookies may affect shopping-cart, checkout, account, personalization, or other website features.

9. Browser Privacy Signals

Some browsers offer “Do Not Track” settings or other privacy signals.

Because there is not a single universally adopted standard for every Do Not Track signal, our website may not respond to all DNT settings in the same manner.

Where required by applicable law and supported by our systems, we may recognize valid opt-out preference signals, such as Global Privacy Control, as a request to opt out of certain data sales, sharing, or targeted advertising.

Browser settings alone may not unsubscribe you from promotional emails or SMS messages.

10. Marketing Communications

You may receive promotional communications when:

• You subscribe to our mailing list

• You request marketing updates

• You otherwise provide consent where required

Promotional messages may include:

• Product announcements

• Special offers

• Discount codes

• Store updates

• Abandoned-cart reminders

• Relevant product recommendations

You may unsubscribe from marketing emails by using the unsubscribe option included in the message.

Unsubscribing from promotional communications will not stop necessary transactional messages, such as:

• Order confirmations

• Payment notifications

• Shipping updates

• Delivery notices

• Return or refund communications

• Account or security alerts

We do not use deceptive sender information or misleading subject lines in commercial email communications.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• Whether you maintain an account

• Whether an order remains active

• Customer-support requirements

• Warranty, return, or refund periods

• Fraud-prevention needs

• Tax and accounting obligations

• Legal limitation periods

• Regulatory requirements

• Pending disputes or claims

When information is no longer reasonably needed, we may delete, anonymize, or securely isolate it, subject to technical and legal limitations.

12. Information Security

Paw Naturals uses administrative, organizational, and technical safeguards designed to protect personal information.

These measures may include:

• Secure website connections

• Encryption during transmission

• Access restrictions

• Account authentication

• Payment-provider security controls

• Fraud-monitoring systems

• Limited employee or contractor access

• Service-provider security requirements

No website, storage system, or method of electronic transmission can be guaranteed to be completely secure.

You are responsible for protecting your account password and devices. Notify us promptly if you believe your account or personal information has been compromised.

13. Data Breach Response

If we become aware of a security incident involving personal information, we will investigate and take reasonable steps to contain and address the incident.

When notification is required, we will notify affected individuals and relevant authorities within the timeframe and by the method required under applicable law.

Notification may be provided through email, website notice, postal mail, or another legally permitted method.

14. Your Privacy Rights

Depending on where you live and the law that applies, you may have the right to:

• Request access to personal information

• Ask what categories of information we collect

• Request correction of inaccurate information

• Request deletion of certain information

• Obtain a portable copy of eligible information

• Withdraw consent

• Object to or restrict certain processing

• Opt out of targeted advertising

• Opt out of certain sales or sharing

• Appeal a decision concerning a privacy request

• Receive equal service when exercising privacy rights

These rights may be subject to exceptions and verification requirements.

For example, we may need to retain information to:

• Complete a transaction

• Detect fraud

• Maintain tax or accounting records

• Resolve disputes

• Exercise legal rights

• Comply with a legal obligation

15. California Privacy Notice

This section applies to California residents when the California Consumer Privacy Act, as amended, applies to Paw Naturals.

Eligible California consumers may have the right to:

• Know the categories of personal information collected

• Know the sources and purposes of collection

• Know the categories of recipients receiving information

• Access specific pieces of eligible personal information

• Request deletion

• Request correction

• Opt out of the sale or sharing of personal information

• Limit certain uses of sensitive personal information

• Be free from unlawful discrimination for exercising privacy rights

Categories Collected

During the preceding 12 months, we may have collected the following categories:

• Identifiers

• Customer-record information

• Commercial and transaction information

• Internet or electronic-network activity

• Approximate geolocation information

• Audio, electronic, or visual information submitted by customers

• Inferences concerning preferences or interests

• Account login information and other sensitive information where applicable

We collect and use these categories for the business and commercial purposes described in this Privacy Policy.

California Requests

California residents may submit a request using the contact information below.

We may need to verify your identity before completing a request. Verification may require information that reasonably matches records associated with your account or order.

An authorized agent may submit a request where permitted by law. We may request proof of authorization and may ask the consumer to verify their identity directly.

Paw Naturals will not unlawfully discriminate against a consumer for exercising applicable privacy rights.

16. European Economic Area, United Kingdom, and Switzerland

Where European or similar data-protection laws apply, you may have rights concerning:

• Access

• Correction

• Deletion

• Restriction

• Objection

• Data portability

• Withdrawal of consent

• Complaint to a supervisory authority

When personal information is transferred internationally, we and our service providers may rely on legally recognized transfer mechanisms or safeguards where required.

You may contact us to submit a request or obtain more information about applicable processing.

17. Canadian Residents

Canadian residents may have rights to:

• Ask whether we hold personal information about them

• Request access to eligible information

• Correct inaccurate or incomplete information

• Withdraw consent where permitted

• Submit a complaint about our privacy practices

Withdrawing consent may affect our ability to provide certain products or services when the information is necessary to complete an order.

18. Children’s Information

The Paw Naturals website is intended for adults and is not directed toward children under 13.

We do not knowingly collect personal information online from children under 13.

If you believe a child has submitted personal information without appropriate authorization, contact us. We will review the request and take appropriate steps to remove the information when required.

Parents or legal guardians may contact us regarding information they believe was submitted by a child.

19. International Processing

Paw Naturals operates from the United States and uses service providers that may operate internationally.

Your information may be transferred to, stored in, or processed in countries other than your country of residence.

Privacy and data-protection laws in those countries may differ from the laws where you live.

Where required, we use appropriate contractual, organizational, or legal safeguards for international transfers.

20. Third-Party Websites

Our website may contain links to third-party websites, social-media platforms, or services.

Paw Naturals does not control the privacy, security, or content practices of independent third parties.

Review the privacy policy of any third-party service before providing personal information.

This Privacy Policy applies only to personal information processed by or on behalf of Paw Naturals.

21. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our business practices

• Website functionality

• Service providers

• Advertising technologies

• Legal obligations

• Privacy regulations

• Security requirements

The updated version will be posted on this page with a revised “Last updated” date.

When required by law, we will provide additional notice or obtain consent before a material change takes effect.

22. Contact Paw Naturals

Questions, complaints, or privacy requests may be submitted to:

Paw Naturals
932 W Monroe St
Chicago, IL 60607
United States

Phone: +1 (312) 243-4080
Email: service@fallinwellvip.com

Please write “Privacy Request” in the email subject line and describe the request clearly.

To protect customer information, we may ask you to verify your identity before responding to an access, correction, deletion, or opt-out request.